From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
60%
Reduction in negative sentiment
60%
Reduction in negative sentiment
The problem we started with
The proptech platform faced heavy negative sentiment in search, especially on Reddit and Quora threads ranking for key queries. Unmoderated and outdated discussions dominated page one and shaped how new users saw the brand. The job was not to remove content, but to outrank it with balanced, credible discussion.
What we did
01 Audit: Mapped the top-ranking Reddit threads, Quora pages, and review platforms driving negative sentiment.
02 Strategy: Found gaps where positive, neutral, and experience-led content could outrank the existing threads.
03 Execution: Seeded cleaner, experience-led discussions on Reddit, improved Quora answers, and strengthened review presence on key platforms.
04 Measurement: Tracked sentiment shift, thread rankings, and the mix of positive and negative content on page one.
Results what happened next.
60%
Reduction in negative sentiment
3.6x
Increase in AI and LLM mentions
Page 1
Positive results now lead queries
Related case studies
Growth starts with visibility.
Get a complete visibility audit across search, AI, and trusted platforms, plus a roadmap built around your business.
.webp){kind=icon}
.webp){kind=icon}
.webp){kind=icon}
