From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
70%
Growth in referral traffic
70%
Growth in referral traffic
The problem we started with
The bank had strong brand recognition but was underperforming on non-branded savings and NRI queries. Content existed but lacked depth, consistency, and authority signals, and link building leaned on volume over quality with little topical relevance. The opportunity was to shift to high-quality content and targeted authority signals to improve discoverability.
What we did
01 Audit: Reviewed existing content, the backlink profile, and non-branded keyword gaps, with quarterly competitor mapping.
02 Strategy: Prioritised quality over quantity, focusing on high-intent savings and NRI topics with consistent authority building.
03 Execution: Delivered around 50 content pieces and links a month, including 10 contextual link insertions in relevant articles and 20 brand mentions.
04 Measurement: Tracked link velocity, keyword movement, and referral traffic, and optimised as results came in.
Results what happened next.
70%
Growth in referral traffic
3.6x
Increase in AI and LLM mentions
80
Non-branded keywords ranked
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