From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
221%
Growth in referral traffic
221%
Growth in referral traffic
The problem we started with
The NBFC had strong brand visibility and steady link building, but gaps remained in non-branded search and high-intent borrowing queries. Its guest posts, contextual links, and brand mentions lacked consistency and did not match competitors, so the work was not compounding. The opportunity was to scale and structure what was already working to lift discoverability across search and AI.
What we did
01 Audit: Analysed existing dofollow and nofollow links and brand mentions, and mapped the gaps against competitors.
02 Strategy: Built a roadmap to close the gaps, targeting 75 to 80 quality links a month supported by around 100 UGC content pieces.
03 Execution: Scaled guest posts, contextual links, and brand mentions across finance, business, and lending platforms.
04 Measurement: Tracked link velocity weekly and reviewed AI citations and guest post performance monthly across the engagement.
Results what happened next.
221%
Growth in referral traffic
3.6x
Increase in AI and LLM mentions
100
Non-branded keywords ranked
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Growth starts with visibility.
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