From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
0.5% to 2%
Click-through rate improvement
0.5% to 2%
Click-through rate improvement
The problem we started with
The goal was to lift awareness and consideration for retirement and ULIP products in a crowded insurance category. Existing activity was not generating enough qualified visibility, and most channels were underused for mid-funnel engagement.
What we did
01 Channel mix: Ran display-led awareness across push notifications, CTA-led guest posts, banner ads, WhatsApp, and supporting remarketing.
02 Messaging: Led with retirement security and long-term wealth creation to lift engagement.
03 Funnel design: Shifted from pure lead capture to assisted conversions through repeat exposure and intent warming.
04 Optimisation: Refined placements and creatives on CTR and lead volume, quarter on quarter.
Results what happened next.
0.5% to 2%
Click-through rate improvement
3.6x
Increase in AI and LLM mentions
~70%
Increase in lead volume
Related case studies
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