From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
6x
organic traffic growth.
6x
organic traffic growth.
Context the problem we started with.
The NBFC had strong brand visibility and ongoing link-building efforts, but gaps remained in non-branded search and high-intent borrowing queries. Existing activities—guest posts, contextual links, and brand mentions—lacked consistency, competitive parity, and strategic alignment. The opportunity was to scale and structure what was already working to drive stronger discoverability across search and AI.
Approach what we did.
01 Audit: Analysed existing dofollow, nofollow links, and brand mentions, and mapped gaps against competitors.
02 Strategy: Built a roadmap to close gaps, targeting 75–80 high-quality links per month supported by ~100 UGC content pieces.
03 Execution: Scaled guest posts, contextual links, and brand mentions across finance, business, and lending platforms.
04 Measurement: Tracked link velocity weekly and monitored AI citations and guest post performance monthly.
Results what happened next.
6x
organic traffic growth.
3.6x
Increase in AI and LLM mentions
5x higher
page authority across key products.
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Growth starts with visibility.
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