From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
185%
Growth in organic traffic
185%
Growth in organic traffic
The problem we started with
The D2C jewellery brand had strong products and growing demand, but little visibility beyond branded search. Content was thin, category pages were under-optimised, and the brand was largely absent from high-intent jewellery queries. The opportunity was to build a structured content engine and improve discoverability across search and AI.
What we did
01 Audit: Analysed existing pages, keyword gaps, and competitor content across jewellery categories and buying queries.
02 Strategy: Built a roadmap around high-intent queries, buying guides, category expansion, and occasion-based content.
03 Execution: Created and optimised around 150 content pieces, improved category pages, and strengthened internal linking.
04 Measurement: Tracked rankings, traffic, and engagement, and kept optimising the pages that performed.
Results what happened next.
185%
Growth in organic traffic
3.6x
Increase in AI and LLM mentions
120
Non-branded keywords ranked
Related case studies
Growth starts with visibility.
Get a complete visibility audit across search, AI, and trusted platforms, plus a roadmap built around your business.
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