From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
3.2x
Growth in impressions
3.2x
Growth in impressions
The problem we started with
The goal was to scale awareness and acquisition for savings account and credit card products in a highly competitive banking category. Existing campaigns were fragmented, which led to inconsistent visibility, weak recall, and uneven lead flow across channels.
What we did
01 Channel mix: Ran integrated campaigns across display, push notifications, Meta ads, banners, WhatsApp, and remarketing.
02 Messaging: Simplified the message around instant card benefits, savings advantages, and trusted banking.
03 Funnel design: Structured awareness, consideration, and lead-capture stages to improve flow and cut drop-offs.
04 Optimisation: Refined targeting, placements, and creatives to lift lead efficiency and quality.
Results what happened next.
3.2x
Growth in impressions
3.6x
Increase in AI and LLM mentions
~65%
Increase in qualified leads
Related case studies
Growth starts with visibility.
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