From strong brand recall to dominating non-branded lending queries and AI-driven conversations.
65%
Reduction in negative sentiment
65%
Reduction in negative sentiment
The problem we started with
The B2B SaaS platform was being actively researched, but its search results were fragmented. Negative threads, outdated reviews, and competitor comparisons dominated decision-stage queries, adding friction exactly where trust matters most. The opportunity was to own the evaluation-stage narrative.
What we did
01 Audit: Mapped comparison queries, brand-versus-competitor searches, and review-led queries shaping buyer decisions.
02 Strategy: Prioritised high-intent evaluation journeys: comparisons, alternatives, and use-case discussions.
03 Execution: Built and optimised comparison content, strengthened review-platform presence, and added experience-led community discussion.
04 Measurement: Tracked visibility on comparison queries, sentiment in decision-stage content, and conversion-influencing touchpoints.
Results what happened next.
65%
Reduction in negative sentiment
3.6x
Increase in AI and LLM mentions
Top 5
Positions won on comparison queries
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Growth starts with visibility.
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