Why non-branded search matters more than brand awareness
June 7, 2026
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Table of Contents
Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work.
Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month).
Constance works on the product team, running all of our webinars, writing our help center documentation, and much more besides (check out Constance’s webinars on YouTube).
Andrei and Constance built a product marketing workspace in Agent A that automates their workflows and builds custom applications. Here are the eight tools they lean on the hardest as PMMs.
What is Agent A?
Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month).
Constance works on the product team, running all of our webinars, writing our help center documentation, and much more besides (check out Constance’s webinars on YouTube).
Andrei and Constance built a product marketing workspace in Agent A that automates their workflows and builds custom applications. Here are the eight tools they lean on the hardest as PMMs.
Agent A includes:
- Unrestricted access to Ahrefs endpoints. Every endpoint we use to build Ahrefs is available, including many you cannot reach via API or MCP.
- Serious tech stack underneath. Postgres for state, Flask for UIs, an OpenRouter proxy with 300+ models, web fetch with full-page parsing, PDFs, OCR, scheduled jobs.
- Native connectors to marketing tools. Slack, HubSpot, GitHub, Notion, Linear, Mailchimp, Resend, SendGrid, Stripe, Gong, WordPress, Airtable, Apify, and even Semrush.
- Expert skill library. The Ahrefs team has contributed pre-built marketing skills and applications that encode how we actually work.
1. Create a full GTM package from one brief
Andrei’s main workflow lives in the GTM Generator, a tool that takes one product brief and produces an entire launch package in one sequence.
For every new product and feature launch, Andrei can automatically generate a standalone landing page draft, a 90-second video script, a promotional email, and an almost print-ready flyer.
There’s then a cross-asset consistency stage that reviews all of the outputs and flags any areas where the message drifts or the details become a little inconsistent. In practice, that means:
- The video script generator stays capped at 1:30.
- The email targets precisely the right ICP.
- The landing page covers all the key details (without hallucinating anything).
Consistency really matters in PM, so the final review stage also reads all five outputs side-by-side and writes a summary.md file listing every claim, headline phrase, and ICP framing that disagrees across assets (like a landing page claiming that a new update was “10x faster”…despite that claim being nowhere in the original brief).
Starter prompt
Build me a GTM package orchestrator. Input is one freeform product brief. Cascade through six stages: (1) Brief: convert raw text into a structured contract brief.md with ICP tiers, positioning, proof points, KPIs; (2) Landing page: generate a standalone product landing page HTML, hard-rule that bans naming sibling products of the same company anywhere in body copy; (3) Video script: 90-second segment-structured script with VOICEOVER, SCREEN, ON-SCREEN-TEXT per beat, hard cap 1:50; (4) Email: single launch email plus 2 subject lines plus 2 preview texts, 120-180 words; (5) Flyer: 2-page A4 landscape HTML plus PDF; (6) Consistency check: LLM reads all five assets and writes summary.md listing every cross-asset contradiction. Each step writes to a runs table, per-step rerun supported, the brief is the upstream source of truth.
Exploring search technology
Whilst the traditional foundations of search engines remain, AI has altered how they operate. Organic search currently drives 53.3% of website traffic, yet almost 97% of indexed pages receive zero visits. Traffic from AI search, however, converts at 4.4x higher rates despite reducing clicks overall.
Whilst the traditional foundations of search engines remain, AI has altered how they operate. Organic search currently drives 53.3% of website traffic, yet almost 97% of indexed pages receive zero visits. Traffic from AI search, however, converts at 4.4x higher rates despite reducing clicks overall.
“When trying to find out more about how search engines work online, it can be difficult to find the bare bones of what drives them, such as how content is sourced. ”
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Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, he covers the latest developments in SEO, AI search, Google updates, and digital marketing trends, helping readers stay ahead in an evolving search landscape.
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